How Lionox launched its own branded agent product in a day

Andrew Schwartz sells automation to small businesses that never want to see a server. His customers wanted agents. Nobody on either side wanted to run one.

Andrew SchwartzCEO @ Lionox, business automation for small businesses
You made a VPS that comes fully installed with Hermes or OpenClaw. It's easy to spin up, it already comes with the basic safeguards, and the sign-in is pretty simple. I'm really obsessed with your tool. I love it the way it is already.

The problem

Lionox sets up the automation a small business would never set up for itself. The CRM, the follow-ups, the SMS and WhatsApp, the booking, the invoicing, done for them end to end. Their customers are trades, property managers and local firms in New Jersey who buy an outcome, not a stack.

Those customers started asking for AI agents, and Andrew kept hearing the demand and the objection in the same conversation.

“A lot of them have the issue that the technology is good, but they’re just nervous because of data and VPSs.”
Andrew Schwartz, CEO, Lionox

An agent a small business will trust has to be its own. Its own machine, its own files, its own history, nothing shared with the shop down the road. That is a hosting company’s problem, and Lionox is not a hosting company.

Why not run it themselves

He started where anyone would, with our free white-label kit, and someone on his side stood up a version of the dashboard. That gets you a login page. It does not get you a machine per customer, a wall between them, updates that land without breaking anyone, or a box that is still up at three in the morning. Running that is a hosting company’s job, and Andrew wanted to sell, not host.

“Your job is to run the back end.”
Andrew Schwartz, on the split

So that is the split. Lionox owns the customer, the brand and the support. We own the machines.

What they run now

Lionox has its own storefront. A customer signs up there, picks a Lionox plan and pays Lionox. Behind that signup is one API call to us, and what comes back is that business’s own Hermes agent on its own isolated machine, always on, with its own files and its own safeguards, ready in seconds. The whole thing was live a day after he said go.

Around the chat sits a channels tab, so the customer connects WhatsApp, Telegram, Slack or Discord without calling anyone, and a models tab to pick a model and cap what an agent can spend. Each agent connects to the tools that business already runs, the same ones Lionox automates for them. The whole storefront carries the Lionox lion, not ours.

“What I’m trying to do is take what you have in the back end and make it very simple for end users.”
Andrew Schwartz, CEO, Lionox

He sells the plan, he answers the customer, and he never opens a terminal to do either.

The outcome

  • An agent per seat: Every seat Lionox sells gets its own always-on agent, with its own files, its own machine and its own spend cap, sharing nothing with the business down the road.
  • Their brand, their prices, their customer: The signup, the plans and the support are Lionox's. A bigger plan is simply a bigger machine, and that is a line on their own pricing page.
  • Nothing to run: No VPS to rent, no containers to patch, no upgrade nights. Andrew sells and supports, and the fleet underneath takes care of itself.

Lionox sells the product. We are the part their customers never see.

Sell agents under your own name

One API call provisions an isolated, always-on agent with its own files, its own spend cap, and no servers for you to run.

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