Free Engagement Rate Calculator

For coaches and consultants, a good engagement rate varies by platform. On Instagram, aim for 1-3% (excellent is 3-6%), while LinkedIn typically sees 2-5% (excellent is 5-10%). The key is consistency and authentic connection with your audience. Higher engagement rates indicate your content resonates with your target clients and helps build trust in your expertise.

The engagement rate is calculated using this formula: ((Total Likes + Total Comments + Total Shares) / Total Followers) × 100. This gives you a percentage that represents how actively your audience interacts with your content. Higher percentages mean your content is more engaging and reaching more of your followers effectively.

The best platform depends on your target audience and content style. LinkedIn is excellent for B2B coaches and corporate consultants, with higher engagement rates (2-5%). Instagram works well for lifestyle and wellness coaches with visual content. Facebook groups can build community, while TikTok and YouTube Shorts are great for reaching younger audiences with short-form video content.

Check your engagement rate weekly or bi-weekly to track trends over time. This frequency helps you identify what content resonates without getting lost in daily fluctuations. Look for patterns: which posts drive more engagement? What times work best? Use these insights to refine your content strategy and posting schedule for maximum impact.

Engagement rates can drop due to algorithm changes, posting inconsistently, content that doesn't resonate with your audience, or follower growth outpacing engagement. To reverse this, focus on quality over quantity, engage authentically with your audience's comments, post when your followers are most active, and create content that solves specific problems your target clients face.

While sustainable improvement takes time, you can boost engagement within weeks by: asking questions in your posts to encourage comments, responding to every comment within the first hour, using relevant hashtags strategically, posting stories and reels for higher visibility, collaborating with other coaches in your niche, and creating value-driven content that addresses your audience's specific pain points and goals.